If you can remember back a full seven days to my previous Geek Punditry column (#194: Can We Just Let Bad Guys Be Bad?), you may recall that the discussion was spurred by the announcement of a new Netflix miniseries adapting John Steinbeck’s novel East of Eden. The book lovers among you will not be surprised to learn, then, that as I spent some time pondering the changes being made between the book and the show, I got a hair up my nose to give the book another read. This was a little difficult, however, when it came to my attention that I suffered from a chronic condition shared by over 7 billion people on this green planet of ours: I don’t actually own a copy of East of Eden.

I own books, of course. I own a LOT of books. And the recent shenanigans by people like the bastards at Anthropic have made me more adamant than ever that owning as many books as possible is a good thing. That said, I DO have a limited amount of storage, and I’ve drifted more towards eBooks for most of my casual reading. I still love physical books, but unless it’s a keepsake (like a signed edition or something written by a friend of mine), something that’s unavailable in eBook format, or a book I need to complete a collection, I’m usually satisfied with the electronic version. So I decided to look into how much the eBook of East of Eden costs.
$12.99. And I looked at that $12.99 with the same sort of distrust that you look at the current prices at whatever gas pump is nearest to your house.
Look, I am a writer, and I believe wholeheartedly in paying writers what they’re worth. That said, I also believe that anyone charging more than ten bucks for an eBook is gouging you, because there are virtually none of the production, shipping, or storage costs involved with creating a print book. And when it’s a book that’s nearly 75 years old, the incredulity just rises.
That afternoon, I happened to be taking my son on our biweekly trip to the local library. While we were there, I thought, I should just check the book out. That’s what libraries are FOR, after all. They are a vital part of our community, and by NOT checking out books, I am doing them a disservice. It was such an obvious solution. So after convincing Edward that he actually had to follow ME through the stacks for a change, instead of me racing after him on a frantic search for the kitty pictures hidden around the children’s room as part of the library’s monthly scavenger hunt, I tracked the Steinbeck book down and looked at it.
I reeeeeally looked at it.
East of Eden is Steinbeck’s longest novel. And by “longest,” I mean it clocks in at about the same page count as Stephen King can turn out on a typical Sunday in October – it’s hefty. Let’s be clear about this: I do not mind a long book. I am by no means intimidated at the idea of reading a doorstopper. But I am also realistic, and I had serious doubts about my ability to finish the book and return it to the library in a timely manner. And even though the good people who work at the St. Charles Parish Public Library (Destrehan Branch) are uniformly kind, friendly, and helpful, I also reread Stephen King’s The Library Policeman a couple of months ago and I didn’t want to risk it.

Anyway, I told myself, I’m an English teacher. I really should OWN a copy of such a seminal work in the canon of American literature. I should just get a paperback instead. So I looked it up: $20.
Then I went back outside to stare at the gas station again.
I remember a time – a time not all that long ago – when most paperback books fell in the $5.99 to $7.99 range. And sure, East of Eden is a huge book, clocking in at over 600 pages. But I started to look around at the NEW release paperbacks as well, many of which would take a full three or four whacks to kill a mouse, as opposed to the one thump that East of Eden would require, and I saw that $20 was about the average price these days. Part of that is because American publishing has all but abandoned the mass market paperback: the smaller sized and more affordable book that was ubiquitous for decades, small enough to fit into a largeish pocket, the glorious format upon which most people born before the turn of the century learned how to love books. Sadly, after making books accessible to the masses for nearly 100 years, this format has become almost nonexistent. If you ask publishers and distributors why that is, a lot of them will tell you that “the market” was no longer purchasing them, was no longer interested in them. As a member of “the market,” however, I can tell you that I was never surveyed about this decision. I never reached a point where I thought, “You know, I’m going to buy this larger version of the book that costs twice as much.” I just noticed that the smaller, less expensive versions were no longer being published for some reason.
Although I have no statistics, quotes, or data, I firmly believe that the push away from mass market was spurred almost entirely by a publishing industry that wanted an excuse to increase its prices. And again, writers deserve to be paid. But I don’t believe for a second that, in the vast majority of cases, the inflated price tag on these books has equaled an increased cut for the person who actually created the book. Almost universally, the added revenue being collected is going into the coffers of the publisher, which of course provides the invaluable service of deciding which books they want you to spend money on.
I also believe – without statistics or data – that this format shift is also at least partially responsible for the decline in literacy in America. Look, there are a lot of reasons that people might not want to read books: social media, video games, other media drawing their attention, being afraid of being labelled a “nerd,” difficulty finding books that match their interests, their mother read Danielle Steele that one time she got hit by an ice cream truck and there’s no WAY they’re taking THAT risk, and so forth. But I think the fact that books are no longer cheap enough to be an impulse purchase makes every single one of those problems even worse than it already is.
The funny thing is that while traditional publishing is doing everything it can to make it harder for people to become a part of their audience, comic book publishers are doing the OPPOSITE. I’ve written at length about DC Comics and their “Compact Comics” line, (In GP #119, GP #124, GP #164, and GP #178, but who’s counting?) so I’ll just do a quick recap here. DC now has a line of paperback editions of some of their most popular stories and graphic novels in a smaller format – ironically, about the same size as most of the paperback novels that have shoved mass market paperbacks into their grave. These Compact Comics collect the same stories that are published in traditionally-sized graphic novels, which usually have a price point ranging anywhere from $20 to $40, depending on the length. DC’s Compact Comics, however, have a uniform price tag of $9.99. And this format has proven to be a MASSIVE hit, selling out printing after printing not only in comic book stores, but in big box bookstores and other places that people buy books, like Walmart and Target. The line is so successful that nearly every other major comic book publisher has responded with their own line of smaller-sized bargain-priced paperbacks, and the result is an easily-accessible, affordable series of books that is appealing to both old and new readers alike.

Compact Comics also blow the argument for a $20 paperback out of the water. While a traditional book may have to pay a designer, a cover artist, and a few other people besides the author, a comic book has many, many more hands than that: multiple writers and artists, colorists, letterers, editors, and so forth. And while each of their pieces of the pie may be smaller than those of a single author who has written a single novel, the color pages and the paper that holds those images is also of a better stock than your usual paperback. The production cost for a Compact Comic is inarguably higher than that of a novel, and yet DC can afford to sell them for half the price.
To put it another way, if I have $20 in my pocket, I can buy Steinbeck’s East of Eden, or I can buy a copy of Mark Waid and Alex Ross’s exquisite graphic novel Kingdom Come AND have enough money left over for compact anthology of comics from Oni Press’s Rick and Morty series. And I’m sorry, but Steinbeck never ONCE included a plumbus in any of his novels, so this isn’t even really a contest.

As a teacher, a writer, and a reader, I hear the phrase “literacy crisis” thrown around on a daily basis. Authors are desperately hustling to try to get readers. Readers are finding themselves in a cultural wasteland as it becomes more difficult to find people in your daily life that you can share your love of books with. Teachers are crawling behind students on hands and knees BEGGING them to read just a chapter or two of The Great Gatsby, because there’s a scene where a woman gets hit by a car, maybe because she’d read a Danielle Steele novel, I dare you to prove that she HADN’T. In fact, EVERYBODY seems to be doing anything they can to try to get people reading again.
Everybody, that is, except for the companies that have established themselves as the de facto gatekeepers of the entire world of literature: the publishers. Rather than making books available and attractive to as many people as possible, they seem to be on a quest to identify micro-cohorts of potential readers and squeeze every drop of cash out of THEM, rather than make reading appealing to the masses.
It’s an insane practice, but that’s the world we live in.
I broke down and got the Kindle version of the Steinbeck book, by the way. At $12.99, it would take me almost three years of late fines at the library to offset the cost, but by then I should be almost finished reading it.
Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can view his LitReel videos on TikTok and read his writerly yammerings on his free Substack.


































